Meridian Optics Privacy Policy
Meridian Optics (referred to as "we," "us," or "our") is committed to protecting the privacy of our customers and website visitors. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or use our services related to retail optics and precision instruments, including binoculars, telescopes, microscopes, spotting scopes, night vision devices, and their repair, maintenance, and accessories.
We are located at 18 Maxwell Road, #07-06 Maxwell House, Singapore, Singapore, 069116.
1. Information We Collect
We collect various types of information to provide and improve our services to you:
- Personal Identification Information: This includes your name, shipping address, billing address, email address, phone number, and payment information (e.g., credit card details, though we do not store full credit card numbers on our servers). This information is collected when you make a purchase, register an account, or contact us.
- Order and Transaction Information: Details about the products you purchase, including model numbers, serial numbers (for warranty purposes), date of purchase, and return/exchange history.
- Technical and Usage Data: Information about how you access and use our website, such as your IP address, browser type, operating system, pages viewed, time spent on pages, referral sources, and interaction data. This helps us understand how our online platform is used and how we can improve its functionality.
- Communication Data: Records of your communications with us, including emails, chat transcripts, and phone call recordings (where applicable and with your consent).
- Repair and Consultation Data: If you use our repair services or consultation, we may collect information regarding the optical equipment, its condition, and any specific requirements or preferences you communicate.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To Process Orders and Provide Services: Fulfilling your purchases, arranging for shipping, processing payments, performing repairs and maintenance, and providing consultation on optical equipment selection.
- To Manage Your Account: Creating and managing your online account, allowing you to track orders and view your purchase history.
- To Communicate with You: Sending order confirmations, shipping updates, service notifications, responding to your inquiries, and providing customer support.
- For Marketing and Promotional Purposes: With your consent, sending you updates about new products, promotions, and special offers related to optical instruments and accessories that may be of interest to you. You can opt-out of marketing communications at any time.
- To Improve Our Website and Services: Analyzing usage patterns to enhance our online platform, optimize user experience, and develop new features and product offerings.
- For Security and Fraud Prevention: Protecting our website, customers, and business from fraudulent transactions and unauthorized access.
- To Comply with Legal Obligations: Adhering to applicable laws, regulations, and legal processes.
3. Legal Basis for Processing (GDPR Compliance)
We process your personal data based on the following legal grounds:
- Contractual Necessity: To fulfill our contractual obligations with you, such as processing your orders and delivering products and services.
- Legitimate Interests: For our legitimate business interests, such as improving our website and services, preventing fraud, and conducting direct marketing (where permitted by law and your preferences).
- Consent: Where you have explicitly given us consent to process your personal data for specific purposes, such as sending marketing communications. You have the right to withdraw your consent at any time.
- Legal Obligation: To comply with legal or regulatory obligations.
4. Disclosure of Your Information
We may share your information with:
- Service Providers: Third-party vendors and service providers who perform services on our behalf, such as payment processing, shipping, website hosting, data analysis, email delivery, and marketing assistance. These service providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.
- Business Partners: In certain instances, we may partner with other companies to offer joint products or services. If you opt-in to such offerings, your information may be shared with these partners.
- Legal Compliance and Protection: When required by law or in response to valid requests by public authorities (e.g., a court order or government agency), or to protect our rights, property, or safety, and the rights, property, or safety of our users or others.
- Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes without your explicit consent.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. This includes using secure servers, SSL encryption for data transmission, and regular security audits. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
7. Your Data Protection Rights (GDPR and PDPA)
Depending on your location and subject to applicable laws, you may have the following rights regarding your personal data:
- Right to Access: You have the right to request copies of your personal data held by us.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- Right to Withdraw Consent: Where our processing is based on your consent, you have the right to withdraw your consent at any time.
To exercise any of these rights, please contact us using the contact details provided below.
8. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. Cookies are small data files placed on your device. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
9. Links to Other Websites
Our online platform may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
10. Children's Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our website or services after any modifications to this Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Meridian Optics
18 Maxwell Road, #07-06 Maxwell House,
Singapore, Singapore, 069116
Phone: +65 6789 1234